THE PREMIUM HABIT TRACKER

Build the life you
intend to live.

Dark. Minimal. AI-powered. No gamification. No birds. No HP bars. Just you, your habits, and a coach that actually knows you.

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Free plan available
No credit card required
iOS · Android · Web
🔥 12 day streak
AI COACH
You're on a 12-day streak. Today is the day you prove it wasn't luck.
🧘 Morning meditation
7d
📖 Read 20 pages
12d
🏃 30 min exercise
4d
💧 Drink 2L water
5d
12
FEATURES COMPETITORS LACK
$3.60
PER MONTH
3
PLATFORMS
$99
LIFETIME OPTION
WHAT MAKES STRIVE DIFFERENT

Every feature your current app is missing.

🤖
AI personal coach
Your coach knows your habits, streaks, struggles and patterns. Every message is personalised — not generic. Powered by Claude AI.
EXCLUSIVE
📉
Negative habit tracking
Set limits on bad habits — "max 2 coffees today", "zero cigarettes". None of our competitors do this well.
UNIQUE
Undo button
Accidentally tapped a habit? One tap undoes it. Sounds simple. Habitica still doesn't have it.
📅
Flexible scheduling
Not every habit needs to be daily. Set habits for weekdays, weekends, 3x per week, or any custom pattern.
📊
Deep analytics
Weekly scores, day-by-day breakdowns, per-habit completion rates, and trend analysis. See exactly what's working.
📓
AI-powered journal
Write your daily entry and get instant AI insights. Your coach analyses patterns and gives honest, specific feedback.
🌍
Cross-platform
Web, iOS, and Android. All synced. Unlike Streaks, which is iPhone only. Your habits go wherever you go.
🔔
Smart AI reminders
Reminders written by your AI coach based on your actual patterns. Feels like a text from a friend, not a push notification.
EXCLUSIVE
No streak anxiety
We will never charge you to restore a streak. No gambling sounds. No guilt mechanics. Just honest progress tracking.

A coach that actually knows you.

Every other habit tracker sends the same notification to every user. STRIVE's AI coach reads your real data — which habits you're completing, which you're skipping, your journal entries, your streaks — and responds to you specifically.

Daily personalised opening message when you open the app
Full AI coach conversation — ask anything, get honest answers
Journal analysis with pattern recognition and specific feedback
Smart reminders written specifically for your current progress
Why do I keep skipping exercise even though I want to do it?
STRIVE COACH
Your data shows you complete exercise 4 out of 7 days — you're not skipping it randomly, you're skipping it on Mondays and Fridays. That's a scheduling problem, not a motivation problem. Move it to Tuesday, Wednesday, Thursday only and watch your streak rebuild.
Give me a motivational message for today
STRIVE COACH
12 days. You have been showing up for 12 days. Most people quit by day 3. You are already in the top 10%. Today is not the day you become the other 90%.
VS THE COMPETITION

Why people switch to STRIVE.

Habitica $9/mo
Buggy, broken streaks
Broken premium purchases
Overwhelming RPG interface
Community removed in 2023
No undo button
Streaks iOS only
iPhone only — no Android
Watch sync broken
No journal or AI features
No analytics depth
No negative habit tracking
Finch $39.99/yr
No streak analytics
12-hour wait mechanics
Android version broken
Premium is just pet outfits
Pay-to-restore streaks
STRIVE $3.60/mo
Works on every platform
AI coach knows your data
Negative habit tracking
Flexible scheduling
Undo button — always
No manipulation, ever

Pay for what you use.
Nothing more.

No hidden charges. No pay-to-restore streaks. No tricks.

FREE
$0
forever
Up to 3 habits
Basic tracking
7-day history
— No journal
— No AI coach
— No stats
Get started
SAVE 17%
YEARLY
$36
per year — $3/mo
Everything in Pro
2 months free
Priority support
Early features
 
 
Get yearly
LIFETIME
$99
one-time payment
Everything in Pro
Pay once, own forever
All future updates
Founding member badge
 
 
Own it forever
WHAT PEOPLE SAY

Real people. Real habits. Real results.

"I tried Habitica for two years. Switched to STRIVE in a week. I finally just track habits. No RPG nonsense."
M.V. — Brussels
🔥 47 day streak
"The AI coach told me I skip exercise on Mondays and Fridays. I moved it to weekdays only. My streak went from 3 to 21 days."
S.K. — London
🔥 21 day streak
"The negative habit tracking alone is worth the $3.60. I've never seen another app let me say 'max 2 coffees today.'"
A.R. — Milan
🔥 33 day streak

Start today.
Not tomorrow.

Free forever. No credit card. Cancel anytime.

Build your first habit — free